Know nothing? Want to make the bleeding obvious your special subject?
Blood unites us. It allows us to save the life of another. There are many myths surrounding giving blood, one is that it hurts a lot when really ‘tis but a small scratch!
This light-hearted, typography-led, integrated graphic design campaign aims to celebrate the community of people who give blood and debunk that myth. How? By using classic British comedy.
After all, they say laughter is the best medicine.
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